60 seconds with Dr. Mania Merrikhi, Vice President Marketing

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Albaddad will be exhibiting its latest products at Urban Design and Landscaping Expo in Dubai this November. We spoke to the Vice President of Marketing, Dr. Mania Merrikhi; here's what she told us as she prepares to participate to the largest dedicated platform for the Urban Design & Landscaping industry in the Middle East.

What are the major opportunities you spot in the GCC?

The GCC market is very dynamic and is always looking for new ideas, this sets the platform for innovation and creativity at its core

What are the major growth drivers for the industry in the UAE?

The major growth drivers include events that take place across a variety of sectors such as sporting and trade events for eg. The Expo 2020. 

According to you, what are today’s top 3 trends in the outdoor sector?

The top 3 trends are providing sustainable products, reducing waste and recycling.  

How do you think  your sector will evolve in the next years?

We are at the base of a sustainable evolution and we believe with the new developments in the region our business line would also divert to healthcare and sporting events. 

How does your product respond to the challenges posed by an arid and very hot environment like the one of the UAE?

We have engineered and designed a custom made air conditioner to meet the requirements of our tent structures and Pre-Fab units keeping in mind the high temperatures and strong winds in the GCC countries. In addition all other components of the tent structures such as the PVC and aluminum are of high quality standards to meet the market requirement.

Are there any remarkable projects your company has developed outside the UAE? Please provide details

We have  built the largest single unit marquee which measures 46,868.23 square meters (504,485.22 square feet) in Kizad Abu Dhabi and have received a Guinness  World Record for it as well.

What products will you present at the Urban Design & Landscaping Expo?

We will present full product solutions such as tent solutions, event solutions, pre-fabricated units, aluminum and glass, steel solutions, parking shades, garden furniture and tensile.   

About Albaddad -

Albaddad group has been established in Abu Dhabi 1971 by the founder Hussain Albaddad to supply the requirements of the tents from the royal family that time and other official authorities in addition to the individual clients. Continued by the second generation of Albaddad who manage the company and develop it according to the highest world standardisation that made Albaddad group ranked number one worldwide.

Meet with Albaddad at Urban Design & Landscaping Expo - Location: Outdoor area, Stand No. OS720

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About Urban Design & Landscape Expo

23 - 26 November 2020, Dubai World Trade Centre

The Middle East’s premier trade show for urban green spaces.

Middle East's only dedicated trade fair for urban, green and open spaces,  the Urban Design & Landscape Expo returns from 23-26 November to the Dubai World Trade Centre as part of The Big 5, the region's largest construction event.

Addressing Municipalities, government bodies, landscape architects and designers, property developers, parks and resorts, contractors, as well as engineering and building consultants, the Urban Design & Landscape Expo will feature both local and international exhibitors, as well as a broad educational agenda in 2020. 

Organised by dmg events, the event will feature a wide range of landscape and urban design solutions spanning from garden & street furniture, to outdoor lighting, kitchens and water features; machinery and equipment for construction and maintenance of outdoor spaces; outdoor materials and components; irrigation and drainage; sports and playgrounds; landscape design, planning & consulting; and a specialist sector including grassing and planting in buildings, trees transplanting and maintenance, and soil regeneration, among others. 


About dmg events 

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom.