In talks with Mehdi Zoghi, V.P Business Development

LUMO will be exhibiting its latest products at Urban Design and Landscape Expo in Dubai. We spoke to the V.P of Business Development, Mehdi Zoghi; here's what he told us as he prepares to participate to the largest dedicated platform for the Urban Design & Landscape industry in the Middle East.

Mehdi Zoghi
Mehdi Zoghi

Please tell us a bit about your company and its vision.

Our vision is to be the leader of Eco-friendly & sustainable outdoor lighting solutions.
We work hard to minimize the results caused by non-sustainable lighting solutions, which have very harmful consequences for our environment.

Why did you decide to sponsor Urban Design & Landscape Expo?

Last year when we decided to sponsor the Urban Design & Landscape Expo, we knew that this was the place where the right brands and products could be presented to professional people. So this year we have decided to extend our partnership for the second time.

What makes LUMO stand out among its competitors?

“An innovation in eco-friendly high quality products”. We are the leaders of innovation in landscape lighting in the market with a very wide range of eco-friendly products with highest standards in the world. We are simply a nightscape company, that is a company who brings life to the landscaping while there is nothing to be seen at night.
Controlling the outdoor lights in landscape projects was a dream and this year we plan to  make it come to true.

What products will you be showcasing at the show?

At UDLE we present new products to the Middle East market for the first time.
These include sustainable outdoor lights, which bring value to the projects such as outdoor controllable products, eco-friendly products and environment friendly lights. We are presenting these products for the first time as LUMO Outdoor Eco - Smart Lighting.

What is your opinion on being part of trade shows to promote one’s brand in today’s day and age?

It is very effective to take part in a trade show like UDLE. To us, it is about establishing relationships with other companies which gives a lot of new opportunities as we share experiences and ideas that cannot be obtained online.

About LUMO -

Established in 2010, LUMO is a leading lighting manufacturer serving both the installation and distribution markets. Its name originates in the Esperanto meaning light. In 2016 LUMO FZE becomes a part of LUMO FZE Industrial which has focused on lighting manufacturing and customized lighting designs based in Jebel Ali Free Zone, Dubai, United Arab Emirates.

With more than 500 products, LUMO FZE offers a wide range of contemporary, modern and classic luminaries bringing vitality and visual comfort. The luminaries are designed for use within professional medium-to-large interior and exterior applications such as retail, offices, public buildings, hotels, restaurants and landscaping outdoor LED solutions. LUMO offers high supply reliability because products are being manufactured in UAE with the highest standards and qualification tests. The products find their way to the end user through the contractors, lighting specialists or interior designers. Sales and distribution are the joint responsibility of us and our local partners, most notably landscape companies, electrical and lighting wholesalers.

Meet with LUMO at Urban Design and Landscaping Expo - Location: Sheikh Maktoum Hall, Stand No. A147

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About Urban Design & Landscape Expo

23 - 26 November 2020, Dubai World Trade Centre

The Middle East’s premier trade show for urban green spaces.

Middle East's only dedicated trade fair for urban, green and open spaces,  the Urban Design & Landscape Expo returns from 23-26 November to the Dubai World Trade Centre as part of The Big 5, the region's largest construction event.

Addressing Municipalities, government bodies, landscape architects and designers, property developers, parks and resorts, contractors, as well as engineering and building consultants, the Urban Design & Landscape Expo will feature both local and international exhibitors, as well as a broad educational agenda in 2020. 

Organised by dmg events, the event will feature a wide range of landscape and urban design solutions spanning from garden & street furniture, to outdoor lighting, kitchens and water features; machinery and equipment for construction and maintenance of outdoor spaces; outdoor materials and components; irrigation and drainage; sports and playgrounds; landscape design, planning & consulting; and a specialist sector including grassing and planting in buildings, trees transplanting and maintenance, and soil regeneration, among others. 


About dmg events 

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom.